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Tidy and Spiffy


Fashion trends have evolved from suits and ties at baseball games and fine woolen suits in the board room, to frankly not so classy casual wear to the point where most audiences at Broadway shows look like they are heading the beach after the final curtain call, and the executive committee feels more like poker night. Ah, but the tide is turning. The casual look is starting to fade as executives are increasingly focused on how they look, and want to up-the-ante on their fashion statement.

But alas, after the CEO dons his new $150 tie, he accents it with blue cheese dressing over lunch, or she has her new Ferragamo blouse splashed with an espresso. As the Wall Street Journal reported yesterday, the good news is that retailers are increasingly offering personalized services to lure customers back to their brick and mortar. Companies such as Brooks Brothers, Ann Taylor, J. Crew and Saks open early and stay late to take care of the salad dressing and double espresso with dry cleaning services, emergency tailoring, and other ways to assist professionals in keeping tidy and spiffy.

As retailers with physical locations know, Amazon can only provide the detergent and thread, and not the services. Stay tuned for more on the ongoing saga being waged against Mr. Bezos, who by the way has a not so spiffy wardrobe that consists primarily of white or blue dress shirts and a pair of khaki pants.


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