The National Park Services estimates the impact, just on businesses, of the volcanic eruption on Big Island is $13 million, so far. The wildfires in California will affect the wine industry for 3 to 5 years, the amount of time it takes new vines to produce. But business is not local anymore. Yet, there is very little data on the effect of so many natural disasters on people willing to relocate, or online businesses. I happened to overhear a sales call where the tone changed abruptly as the HR Manager said she was home packing up her children to evacuate. That call gave new meaning to targeting locations. Our first concerns always are for the lives and homes lost, but if we start to realize how far-reaching the Disaster Factor really has on business, we might stop debating the cause and plan how to reduce the impact.